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  • FC Robo appoints General Manager, Sports Business Management and Marketing Firm

    Reporter: Unknown
    Published: Wednesday 29 March 2017
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    In a bid to reposition the club to become self-sustai
    FC Robo appoints General Manager, Sports Business Management and Marketing Firm
    ning within the next few years, FC Robo International, a Lagos based private owned football club that competes in the elite cadre of the Nigerian Football League, the Nigeria Women Football League has officially appointed a General Manager as well as a Sports Business Management and Marketing Consultant firm for the Club with the aim of positioning the club to become self-sustaining, thus producing results on and off the pitch.

    Club Proprietor, Emmanuel Osahon Orobosa addressing the media said the decision is part of the club’s move to ensure the club becomes self sustaining in the next few years which informed the decision to bring on board individuals and organizations who possess the requisite skills and expertise to take the club to the next level having shown that they have the capacity to help the club achieve its goals within the next few years.

    Newly named General Manager and trained journalist, Adebayo Oluwasegun until now has served in the capacity of Executive Secretary, TikiTaka Academy Nigeria Ltd, a Swedish Nigerian owned company whom he now works with as a Consultant. He is also Executive Director of fast rising sports agency, Tosmicom Sports Agency a sports marketing firm with wide range of international partnership ties. He is Pioneer of the grass root sports show on Unilag 103.1fm, a sports show he anchored between 2009 and 2014.

    One of his first move as part of his plans to re-brand the club was getting Asisat Oshoala, the current African Women’s player of the year as an official brand ambassador of FC Robo, a club that offered her the platform to pursue a career in the game.

    In his acceptance speech, he says ‘’the time is now for this club to play by a new set of rules and part of our immediate goal is for this club to become economically independent”.
    FC Robo appoints General Manager, Sports Business Management and Marketing Firm

    ‘ We will be working with a team with the requisite skills and expertise to move this club forward which is why the club has appointed a sport business management and marketing consultant firm to help improve the corporate re-structuring and re-branding of the club”.

    CEO Skyloft Sports, a total sports business solutions company, Abayomi Timisire corroborated the General Manager saying “the immediate aim of the administrative and business management team is to collaborate to position the club to become a model for how a football club with business orientation should be run in this clime and we have since commenced strategic and pragmatic steps on this path’’

     Skyloft Sports has since launched “The FC Robo-COPP (CORPORATE POSITIONING PROJECT)”, to put the club on the pedestal to attract strategic public and private partnerships in line with the club’s vision and goals. This has already started to yield dividends as the club has secured a kit sponsorship for the 2017 season.

     Nigerian owned Sports kits manufacturing company CONE SPORTS, is the new kit sponsor of the club. The Kano based company’s business development manager, Adam Alhassan said that the FC ROBO-CONE SPORTS partnership is very strategic to the company’s expansion drive which would see the brand well integrated in the south-western part of the nation through the club.

     FC Robo Queens will face Abia Angels on 29th of March 2017 in its league season opener. The Lagos based team is grouped alongside Bayelsa Queens, Heartland Queens, Sunshine Queens, Ibom Angels, Abia Angels, COD UTD Ladies (who have pulled out from participating in the league) and Capital City Doves.


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